At PMI, it is our ambition to replace cigarettes with science-based smoke-free products as soon as possible.
These products provide nicotine without burning, making them a much better alternative to cigarettes.
We are growing our portfolio of smoke-free products, providing a range of better choices to satisfy the diverse taste, usage, technology, and price preferences of every adult smoker.
These products, which are addictive and not risk-free, are only for those adults who would otherwise continue to smoke.
Discover our smoke-free products
Our smoke-free portfolio currently includes heated tobacco, e-vapor, and oral smokeless products
![Iqos Iluma heated tobacco product by Philip Morris International](https://www.pmi.com/resources/images/default-source/smoke-free-products/iqos-iluma/iqos-iluma-hand-sectionhighlight.jpg?sfvrsn=c96c3bb7_6&imwidth=320&imdensity=1
)
![VEEV ONE e-vapor device by Philip Morris International](https://www.pmi.com/resources/images/default-source/smoke-free-products-page-%28new%29/e-vapor-products/veev-one-silver-purple-thumbnail.jpg?sfvrsn=c7778bb6_4&imwidth=320&imdensity=1
)
![Zyn nicotine pouch cool mint by Swedish Match for Philip Morris International](https://www.pmi.com/resources/images/default-source/smoke-free-products-page-%28new%29/oral-smokeless-products/zyn-blue-background-sf-product-page.jpg?sfvrsn=e99c57c9_4&imwidth=320&imdensity=1
)
20.8 million*
The number of adult smokers who have switched to our IQOS heated tobacco products and stopped smoking.
84*
The number of markets in which PMI’s smoke-free products are currently available for sale—either in key cities or nationwide.
USD >12.5 billion
The total amount PMI has invested in the development, scientific substantiation, manufacturing, commercialization, and continuous innovation of our smoke-free products.