To mark the 10th anniversary of our leading heated tobacco product (HTP), we’re releasing a compelling series of films capturing the journey of innovation behind our transformation—and the future progress required to achieve our smoke-free ambitions.

“PMI: A Story of Innovation” consists of five episodes, to be released weekly, featuring senior leaders and PMI experts reflecting on the launch of our HTP, our successes to date, and opportunities for further growth.

Full of candid revelations, you’ll discover how we approached solving the problem of smoking, the early challenges we faced developing our flagship product, and the learnings we applied to propel us forward.

PMI: A Story of Innovation
An introduction to the upcoming series about our leading smoke-free product

Introducing our five-part celebration of the science and innovation at the heart of our flagship smoke-free product, its evolution, and the progress we’ve made in helping adults quit smoking. Featuring interviews with our leaders and experts.

A DECADE THAT DELIVERED

In the 10 years since we launched the first version of our HTP, we’ve made significant progress toward delivering our vision of a smoke-free future. We have remained committed to our ambition of replacing cigarettes with scientifically substantiated better alternatives as quickly as possible.

We have continuously developed and expanded our portfolio of pioneering smoke-free products, investing USD 12.5 billion to develop, scientifically substantiate, and commercialize smoke-free products since 2008.

Reflecting on the past 10 years of innovation at PMI provides us with an opportunity to celebrate the progress we’ve made so far. These are the strides that are driving our ambition for smoke-free products to account for over two-thirds of our total net revenues by 2030—and, ultimately, to phase out cigarettes entirely.